Tanlup’s mission is: “fulfilling people’s dreams which want to live life working with that they love”. Therefore, it was necessary a symbol that could translate this mission. The tag of the old logo that was no longer used, was rescued with the creation of the new logo, giving more meaning and a way to explain our mission without need of words. The folded tag became a heart reminding the feeling of people for working with that they love.
The process included a lot of design and market research, four different surveys sent to the Tanlup’s customers interviewing them about the colors, what was missing in the old logo and what they wanted to see in the new one.