3D virtual boutique

UX/UI design

Creating a new experience for users on virtual configurator for shoes.


ELSE Corp is an Italian startup which has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E., Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in 3D (applications, web, mobile apps, Virtual Reality, Augmented and Mixed Reality environments), from 3D Design and Interactive Visual Merchandising for customized and MTM sales, to on demand production.

The project

Technology driven innovation, the overarching socio-economic trends and the shifts in consumer behaviour are pushing brands to leverage and create more appealing retail experiences for customers, a new innovative concept to the Fashion Retail industry: Virtual Retail or 'No Stock Retail'.

From the entire experience on the Instore Virtual Retail Corner, I was responsible for the E.L.S.E. Virtual Retail platform & experience in a physical retail space, which included the Virtual Boutique 3D app (both user experience study and interface), the Virtual Catalogue 3D app design and the 3D Product Configurator: customers can view and select configuration options for a selected 3d product.

Developed at ELSE Corp
August, 2016
Milan, Italy
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