Multi-product experience

UX/UI design

Creating a new experience for users on virtual couture fashion.

Context

As increasingly more products and services are sold over the Internet, it becomes all the more important to build up knowledge in e-commerce-specific user interface and user experience design. Whether a web site is an extension of a familiar off-line company, or whether it is the only touch point with an unknown company, consumers must be confident that they have significantly more to gain than to lose when entering a transaction. Losses can take the form of frustration, deception, dissemination of confidential information, as well as wasted time and money. The entire user experience must therefore be designed to induce a positive affective state by strategically addressing consumers’ concerns.

The project

The goal of the project was creating a new virtual experience for clients who wanted a personalized clothing. For that, it was important to understand the entire process of purchasing the entire fashion couture using a devise with functions of remote control and two more devices for visualizing the complete outfit.


Developed at ELSE Corp
July, 2016
Milan, Italy
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